Michael's video transcript

[Pave Fine Jewelry Design - Creating Award Winning Jewelry for 36 Years]

[Founder, Michael Endlich]

[Michael is wearing an apron with glittering necklaces on display behind him and an award plaque on the wall]

When I first started making jewelry and gave those pieces to my mother and my girlfriend, I realized then the power that jewelry has. It holds feelings. And at that moment I was hooked.

[The camera pans though Pavé Fine Jewelry, a bright and modern showroom features white walls, pendant lighting, and large mirrors that reflect the space. Two glass display cases showcase elegant jewelry on white stands. A tall orchid decorates the counter.

A staff member with red hair stands behind the front case, looking attentive. In the background, employees are seated at desks. The space feels calm, professional, and customer-focused.]

I Came to California and I mastered my craft and I founded Pave. The reason was I wanted to bring my designs and my sensibilities about jewelry directly to my clients.

And that was 36 years ago. Where I get my inspiration from is from nature, from forms and colors, particularly textures.

[A close-up shot of a pair of elegant, handcrafted earrings displayed on a white stand. The earrings feature large, square, translucent gemstones with subtle natural patterns, accented by smaller circular and brilliant-cut stones. Their organic, cascading design evokes the structure of leaves or dewdrops. A gold ring with a deep red stone and textured setting is partially visible to the left.]

And I use that in my work a lot.

[The scene begins with close-up shots of Michael Endlich’s hands as he works at a wooden jewelry bench. He flips through stencils and sketching tools, using them to outline shapes on a notepad labeled "PAVÉ." The space is scattered with professional jeweler’s instruments—files, carving tools, pencils, and measuring gauges—emphasizing the precision of his craft.

As he speaks about starting with a concept and drawing, he traces a design onto paper, his large, round ring visible on his hand.

The next shot shows him holding a small green wax model, carving it carefully—a step he explains as the transition from concept to form. Nearby, other wax ring prototypes and a loose green gemstone rest on the work surface.

We then see a team member intently working with a tool, carefully manipulating a small piece of jewelry. Her face is partially in frame, showing focus and steadiness.

The segment closes with a glimpse of a hand placing a ring setting into a clamp at a jeweler’s workstation, reinforcing the collaborative craftsmanship behind each finished piece.]

And I'll first start off with a drawing. And I'll come up with the idea, the concept. And I look for the symbolism that's in the jewel and the design and for that particular client. Then I'll make a wax model. Once I carve the wax model, I'll pass it off to my very talented team that will finish that piece of jewelry and make it exquisite. And then it's delivered to the client and then they'll have something very special that will be very meaningful for them.

[As Michael speaks about the recognition of his work, the camera slowly pans across a refined display of Spectrum Award-winning rings, each mounted on white stands and dramatically lit against a dark background. Behind them stands a large, sculptural crystal trophy etched with geometric patterns and the word “SPECTRUM” in bold, stylized lettering at the top. The trophy adds a sense of prestige and depth to the scene, anchoring the jewelry in the broader context of excellence and achievement in design. The focus of the visuals is not on individual gems, but on showcasing the collective accomplishment represented by these pieces—each one a testament to craftsmanship and artistry that has received industry acclaim.]

I am so proud of myself and my entire team. We've recently won our 16th Spectrum Award. That is the Oscars in the jewelry world, and it is a big deal. And we make this jewelry here in our workshop.

[The camera glides slowly across a vibrant, fiery red gemstone ring resting on a white display stand. The stone, set in an elegant gold prong setting, catches the light with rich, amber undertones that reflect its faceted surface. In the background, slightly out of focus, other gold pieces and displays create a warm, luxurious atmosphere. This shot emphasizes the craftsmanship and bold design aesthetic that define the jeweler’s work, capturing the brilliance and visual impact of the piece in motion.]

What excites me the most is when I work with a client directly and I find this jewel and I make this beautiful piece of art and it connects with them and I talk about the symbolism for them.

[As Michael describes the deep personal connection forged through his work, we see a close-up of his hands and those of a client during an intimate design consultation. Delicately, he uses tweezers to place a marquise-cut green gemstone onto the back of the client’s hand, aligning it gently as if imagining the finished piece. A small tray lined with white tissue cradles additional stones nearby. The client's hand remains still, receptive, underscoring the trust in the exchange. This quiet moment, focused on shared vision and care, reflects the sentiment Michael expresses: the transformation of a design into something far more meaningful—a personal talisman.]

That is thrilling for me when I make that connection. Not only has it become a beautiful piece of jewelry, but it becomes a talisman for that person.

[As Michael reflects on the joy and fulfillment he finds in his work, the camera pans slowly across a luminous jewelry display. Rings, necklaces, earrings, and bracelets in gold and silver shimmer under soft lighting. Gemstones of varied cuts and colors are carefully arranged on white stands and cushioned trays, emphasizing the craftsmanship and artistry behind each piece. The display exudes warmth, elegance, and intention—visually reinforcing the message of creating beauty and meaning for others. The sequence closes with a quiet sense of gratitude and purpose, echoing the sentiment in Michael’s voice.]

I am so grateful that I found a profession that I can be creative in and create beauty and bring it into the world and make meaningful things for people and bring them joy in their lives. It doesn't get better than that.

[Pave Fine Jewelry Design - Bringing art and beauty to Oakland for 36 years]